Free calculator

Total Revenue Formula and Calculator

Total revenue is price times quantity, added up for everything you sell. Work it out here, or watch Claude or ChatGPT get the real figure from a set of books.

Work it out here

Revenue $276,500
Revenue $120,400
Revenue $49,100

Example figures. Type over them with your own.

Total revenue

$446,000

Lines

3

  • Project hours 62%
  • Monthly retainers 27%
  • Support hours 11%

Your biggest line is Project hours, at 62% of the total.

Get your real total revenue from your books

Connect QuickBooks, Xero or NetSuite, then ask Claude or ChatGPT.

Ask your own books

The formula: (Price × Quantity) + (Price × Quantity) + …

Or ask Claude or ChatGPT

Kipper
Question:

What was our total revenue last month?

Answer:
  • Asking Kipper for last month's profit and loss…
  • Reading the revenue lines off it…
  • Adding them up…

$446,000. That's 8% up on July, and your best month this year.

Total revenue · last month
Figure
Total revenue$446,000
vs July+8.0%
vs last August+14%
Question:

Show it as price times quantity

Answer:
  • Kipper is reading last month's invoice lines…
  • Grouping them by what you sold…
  • Multiplying price by quantity…

Here it is, line by line. Each one is price times quantity, and the three add up to the total.

Total revenue as price × quantity · August
LinePrice × quantityRevenue
Project hours$140 × 1,975$276,500
Monthly retainers$1,400 × 86$120,400
Support hours$100 × 491$49,100
Total revenue$446,000
Question:

Which customers brought in the most?

Answer:
  • Kipper is pulling last month's invoices by customer…
  • Adding up each customer…
  • Sorting them by revenue…

Bluepeak Homes, at $58,900. Your top three customers brought in 32% of revenue.

Revenue by customer · August · top three
CustomerRevenueShare
Bluepeak Homes$58,90013%
Halden Interiors$47,30011%
Ridgeway Dental$38,6009%
Question:

What's our total revenue so far this year?

Answer:
  • Kipper is returning revenue for each month this year…
  • Adding up January to last month…
  • Lining it up against last year…

$3,071,000 from January to August. That's 13% more than the same months last year.

Total revenue · January to August
Revenue
This year$3,071,000
Same months last year$2,718,000
Change+13%
Question:

Show revenue by month

Answer:
  • Kipper is returning the monthly profit and loss…
  • Taking out total revenue for each month…
  • Lining the months up…

It's grown every month since March.

Total revenue · by month
MonthRevenue
Mar$362,000
Apr$371,000
May$384,000
Jun$396,000
Jul$413,000
Aug$446,000
Reply to Claude…
Open the live demo

A recorded example. Open the interactive demo to ask your own questions.

The formula

How to calculate total revenue

Three steps, whether you sell one product or fifty.

01

Find each price

The price of one unit: a product, an hour, a subscription. Use what you charged, not your list price.

02

Count what you sold

How many of each you sold in the period: units, hours or contracts.

03

Multiply, then add

Multiply each price by its quantity. Add the results together, and that's total revenue.

One product

Total revenue = Price × Quantity

Sell 1,000 units at $50 each: $50 × 1,000 = $50,000.

Several products

(P₁ × Q₁) + (P₂ × Q₂) + …

The sample month in the calculator: ($140 × 1,975) + ($1,400 × 86) + ($100 × 491) = $446,000.

In your books

Find total revenue on your profit and loss

It's the first total on the P&L, before any costs come off. Your accounting system may call it total income or total sales.

  • Every sale in the period counts, from every customer.
  • Sales tax you collect isn't part of it. Neither is a loan.
  • Costs come after it, so gross profit is the next line down.
Profit and loss · August Sample business
Projects $276,500
Retainer $120,400
Support $49,100
Total revenue $446,000
Cost of sales $268,000
Gross profit $178,000

Related terms

Total revenue and the terms people mix it up with

Each one starts from total revenue. Here's what it means and how to work it out.

Total revenue

Everything you sold in the period, before any costs.

Price × quantity, added up

Net revenue

Total revenue after returns, discounts and allowances.

Total revenue − returns − discounts

Gross profit

What's left after the direct cost of what you sold.

Total revenue − cost of goods sold

Average revenue

Revenue per unit sold. With one price, it's that price.

Total revenue ÷ quantity

Marginal revenue

What one more sale adds to total revenue.

Change in revenue ÷ change in quantity

Side by side

A calculator vs asking your books

A calculator works out the figures you type. Here's what changes when Claude or ChatGPT can read your books instead.

What it covers

Typing the numbers

The lines you remember to type in.

Connected to your books

Every invoice in the period, from every customer.

Splitting it up

Typing the numbers

Add up each category or customer yourself.

Connected to your books

Split by customer, category or month. Just ask.

Comparing periods

Typing the numbers

Type last year's figures in too.

Connected to your books

Ask how it compares with last month or last year.

Next month

Typing the numbers

Find the figures and type them in again.

Connected to your books

Ask the same question. The figures are current.

Trusting the answer

Typing the numbers

It's only as good as what you typed.

Connected to your books

Every figure traces back to an invoice in your books.

Connect your books and skip the typing

Start a free trial, connect QuickBooks, Xero or NetSuite, and ask for your real total revenue.

Ask your own books See pricing

Both assistants

Use Claude or ChatGPT: Kipper works with both

Your team can use Claude or ChatGPT to get revenue figures and ask follow-up questions. Either way, the figures come straight from your books. Click a card to see it in the demo.

Kipper
Question:

What was our total revenue last month?

Answer:
  • Asking Kipper for last month's profit and loss…
  • Reading the revenue lines off it…
  • Adding them up…

$446,000. That's 8% up on July, and your best month this year.

Total revenue · last month
Figure
Total revenue$446,000
vs July+8.0%
vs last August+14%
Question:

Show it as price times quantity

Answer:
  • Kipper is reading last month's invoice lines…
  • Grouping them by what you sold…
  • Multiplying price by quantity…

Here it is, line by line. Each one is price times quantity, and the three add up to the total.

Total revenue as price × quantity · August
LinePrice × quantityRevenue
Project hours$140 × 1,975$276,500
Monthly retainers$1,400 × 86$120,400
Support hours$100 × 491$49,100
Total revenue$446,000
Question:

Which customers brought in the most?

Answer:
  • Kipper is pulling last month's invoices by customer…
  • Adding up each customer…
  • Sorting them by revenue…

Bluepeak Homes, at $58,900. Your top three customers brought in 32% of revenue.

Revenue by customer · August · top three
CustomerRevenueShare
Bluepeak Homes$58,90013%
Halden Interiors$47,30011%
Ridgeway Dental$38,6009%
Question:

What's our total revenue so far this year?

Answer:
  • Kipper is returning revenue for each month this year…
  • Adding up January to last month…
  • Lining it up against last year…

$3,071,000 from January to August. That's 13% more than the same months last year.

Total revenue · January to August
Revenue
This year$3,071,000
Same months last year$2,718,000
Change+13%
Question:

Show revenue by month

Answer:
  • Kipper is returning the monthly profit and loss…
  • Taking out total revenue for each month…
  • Lining the months up…

It's grown every month since March.

Total revenue · by month
MonthRevenue
Mar$362,000
Apr$371,000
May$384,000
Jun$396,000
Jul$413,000
Aug$446,000
Reply to Claude…
Open the live demo

Connect once, then ask from either one

Read-only access to QuickBooks, Xero or NetSuite, with the same permissions behind each.

Schedule a demo

FAQ

Total revenue questions

What people ask about total revenue, and how to find it.

It's all the money your business brings in from sales in a period, before any costs come off. On a profit and loss, it's the top line. It's also called total sales or gross revenue.
Total revenue = price × quantity. For more than one product, work out price × quantity for each one, then add them up.
Multiply each product's price by the number you sold, then add the results. Sell 1,975 hours at $140 and 86 retainers at $1,400, and total revenue is $276,500 + $120,400 = $396,900.
It's the first total, at the top. Look for total income, total sales or total revenue, above cost of sales. Or ask Claude or ChatGPT, and it reads the figure from your books.
Usually, yes. Both mean everything you sold before any deductions. Net revenue is what's left after returns, discounts and allowances.
Net revenue takes returns, discounts and allowances off total revenue. Sell $100,000 and refund $4,000, and total revenue is $100,000. Net revenue is $96,000.
Total revenue is what you sold. Profit is what's left after costs. Gross profit takes off the cost of what you sold, and net profit takes off every cost. To work out gross profit and margin, try the gross margin calculator.
No. Sales tax you collect belongs to the tax authority, so it isn't revenue. Neither is a loan, or cash an owner puts into the business.
It's what one more sale adds to total revenue. Marginal revenue = change in total revenue ÷ change in quantity. If one more $50 sale takes revenue from $50,000 to $50,050, marginal revenue is $50.
It's total revenue divided by the number of units sold. When every unit sells at the same price, average revenue is that price.
Economists draw it as a curve. At each price on the demand curve, total revenue is that price times the quantity people buy. It peaks where marginal revenue falls to zero.
Yes, once it can see your books. On its own, it only knows the figures you type. Connected through Kipper, it reads your real revenue from QuickBooks, Xero or NetSuite, read-only, by month, customer or category.
QuickBooks, Xero and NetSuite. Revenue, invoices, line items and customers come from all three.

Get your real total revenue from your books

One read-only connection to QuickBooks, Xero or NetSuite. Then ask Claude or ChatGPT for revenue by month, customer or category. We'll help you set it up.

Ask your own books Schedule a demo
QuickBooks Xero NetSuite Read-only Audit-logged